A speaker presentation is one of the most common forms of B2B event marketing. When it comes to your time and budget, you typically don’t have to invest as much when inviting a single speaker to present.
If you’re just starting out, invite a speaker who is a leader in their industry to give a presentation. They should be speaking about a topic which is valuable to your customers and prospects.
Sometimes people pay for a speaker, but it’s not always necessary, especially if you’re starting out in event marketing. The goal is to find someone who can bring value to your customers and prospects.
If someone in an expert on their field, and they have knowledge your audience wants, you’ve got the basis for a speaker session! You could find people through coworkers, friends, family members, or even customers – as long as your customers aren’t all in competition with each other!
Most events include time for networking after the event. (Sometimes before as well!) Networking is usually when catering is provided. You may even choose to add a meal to your event. I recommend organizing a breakfast or dinner, as it’s harder for your guests to leave the office in the middle of the day.